Moo Moo Youth Marketing's Brand was created.
A student event company was launched:
nightbefore.com
We built a campaign to raise awareness of stop smoking groups in Northamptonshire. In true Moo Moo fashion, we innovatively taken the chance to promote this with non-traditional methods, and made bottles of ash to resemble the scent of a smoker. We focussed on personal vanity in social venues such as pubs
Moo Moo created an Alcohol Awareness Campaign for NHS Northamptonshire. It was called "I Know My Limits" and made young people aware of the need to know their limits when consuming alcohol. People that were drunk were stamped with slogans including "Too Much Booze Will Make Your Willy Snooze" or "If You Want to Impress, Then Don't be Sick on That Dress"
We then opened an office in London to provide Chlamydia outreach for 6 boroughs
We were now running Chlamydia outreach in 18 PCT areas
We then promoted the stop smoking service through Youtube virals of "Sid the Cig", a human sized cigarette who tries to make friends in shops, the weetabix factory and a nightclub. All of which fails miserably
We were asked to promote the Lung Cancer Campaign. So having this chance we decided to make a huge buzz through flashmobs. Both flashmobs had press coverage. One was a "drop to the ground" whereby around 30 members of the public suddenly dropped to the ground in a high street and put a white sheet over themselves. The second one was a cough choir where people sang the YMCA through coughing.
Moo Moo purchased the Moomobile. This enables us to get afield and connect with hard to reach people for any necessary campaigns
In Walsall and Sandwell we now carry out smoking cessation services through weekly one to one support
Moo Moo started working alongside Swanswell Charity to help promote their substance misuse services. We decided to stage a few inside/outside flashmobs, whereby we bring a home setting into a public venue, add a couple of acters/actresses and stage a scene of substance misuse
We reenacted the Stay safe stay together campaign we created in 2010 to promote awareness that:
Drunk + Alone = Victim
We have also captured it all on film to further promote this campaign
We are were managing Islington's Youth Council which involves the promotion, tutorials and the general running of the council
Moo Moo set up a new service after becoming an approved ASDAN Centre. This means we are now able to provide courses such as ALAN (Adult Literacy and Numeracy) to young people
Moo Moo are currently creating awareness of fuel poverty through providing messages to 25 - 40 years old that know a vulnerable person in society, for example the elderly, the homeless & people with long term health issues
Moo Moo are supporting Changemakers to deliver their leadership programme for their young people this February Half Term. This includes workshops focussed on market research and promotion of events and campaigns.
In 2007, we ran a pilot for chlamydia in Oceana nightclub. We then became a limited company, and before we knew it we were providing Chlamydia screening for 15 different PCT's
“Stay safe, stay together” ...A campaign Moo Moo created for the West Midlands Police to promote female vulnerability.
Two actresses made to appear drunk in a nightclub - all caught on camera to produce a viral on YouTube
http://youtu.be/Iq1Qx1IxJ9k
We then promoted the health trainers of Northampton. We were based in a shop and used a "face-in-the-hole" idea to engage with the public. We also promoted Choose Well and the effects of Bowel Cancer through using strap on TV's showing horrific images!
Moo Moo launched "Rep Your Gen" with a work experince package given to 16-19 year olds
We were asked by Swanswell to "FUNK" up their training conference.
So as you'd expect, we did!
We performed a flashmob where Acters/Actresses were discretely placed in the audience. We then staged a life of an addict that loses all hope in life, with people popping up from the audience, it was very successful.
Moo Moo created a "Raising Aspirations" service whereby we tutor disengaged young people in schools.
Our first project was a school in Bedford. We had a weekly morning session to teach an extra curricular activity to help the young people aspire to engage more.
We are currently researching into the publics view on A&E and GP services on behalf of Nene Commissioning. We modernised the usual research techniques by providing outreach staff with questionnaires on iPads, and a "cool wall" for them to put their opinions onto.
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