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Social Marketing

Lung Cancer

health trainers
Note #1

We were asked to promote the Lung Cancer Campaign. So having this chance we decided to make a huge buzz through flashmobs. Both flashmobs had press coverage. One was a "drop to the ground" whereby around 30 members of the public suddenly dropped to the ground in a high street and put a white sheet over themselves. The second one was a cough choir where people sung the YMCA through coughing.

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cough choir

Bowel Cancer

Moo Moo have been providing outreach engagement with the public to raise awareness of the cancer, the symptoms and treatment. One of our nontraditional methods of engagement was having a hurd of moobies flock the streets, shopping centres, pubs and working mens clubs with "DigiAd" Monitors (strap on TV's) with a bowel cancer advert playing. We have also placed stools (the seat meaning) in shopping centres for one on one engagement with health professionals. We also then had a "Walk In Colon". See below.

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